gtm_report
6.2 Channels
Octane
Go to Market
How we reach every buyer.
Founder-led media, showroom conversion, partner trust
Founder-led YouTube at 185k subscribers and 320k views per release
Showroom and seller network, every trade-in a future listing
SEO inventory pages and owner-club partnerships
Watch to inquiry to viewing to close
CAC S$13,300 against S$91,200 gross profit per car, payback under one transaction
Founder voice, showroom conversion, partner trust
Qualified demand from the largest English-language supercar channel in ASEAN
Founder-led YouTube
Dev Rana, 185k subscribers, 320k average views per release
Showroom and seller network
Every trade-in a future listing, every service client a future seller
SEO inventory pages
Model-specific searches like Ferrari 488 Singapore and Porsche GT3 RS used
Paid search and retargeting
Capture-only, catching high-intent viewers six months after the first watch
Partner network
Specialist insurers, finance brokers, inspection providers and owner clubs
Audience, showroom and trader trust open every deal
Online car discovery in Singapore compounds at 10.2 percent a year, and 76 percent of ASEAN supercar buyers cite YouTube channel familiarity as a top-three trust signal (Hagerty APAC, Q3 2025).
Showroom trade-ins, trader network, service base
Existing relationships seed both sides of the marketplace
Showroom trade-ins
Every car bought or sold on the floor is a future marketplace listing
Trader network
A forty-trader network built over twelve years feeds supply
Service and detailing base
Detailing and servicing clients convert into sellers over the ownership window
YouTube inbound
Channel viewers list cars directly at zero marginal acquisition cost
Bespoke commissions
Sourcing-to-spec into KL, Jakarta and Bangkok brings cars onto the platform
Showroom, traders and audience together fill the listing pipeline
Octane holds 85 cars at S$62M of stock value today, and the marketplace lifts effective stock to 900 cars by 2028 with no new real estate.
Showroom-seeded, trader-fed, audience-amplified
Showroom trade-ins and consignment as the first listing source
Forty-trader network for inventory depth
YouTube-led seller inbound at zero marginal cost
Listings created, verification pass rate, days to close, close rate
Showroom relationships first, then the trader network, then audience-led inbound at scale
Three buyers, three trigger moments, one platform
The performance enthusiast
Male, 32 to 50, family income above S$500k, finance or tech founder or family-office principal
Wants a specific car with trust and no classifieds risk at S$700k
YouTube, inventory SEO, showroom, owner-club referrals
Curation, verification, speed of the buying experience
S$12k to S$25k fee on a S$700k car
The bespoke commission client
UHNW, 38 to 65, regional in Indonesia, Malaysia, Hong Kong or Thailand
Wants a specific build sourced to spec with no local access
Founder relationship, regional referrals, bespoke pipeline
Access, discretion, sourcing expertise
25 to 30 percent gross on the commission
The graduating collector
Age 45 to 70, owns 3 to 8 cars, knows the market
Moves cars laterally without an auction reserve or classifieds exposure
Trader network, showroom, peer collectors, the channel
Discretion, fair pricing, a curated buyer pool
S$5k to S$25k tiered fee per car
Direct founder outbound, content pull, community events
DirectDev-led outbound and showroom viewings for high-intent buyers
IndirectTrader network, owner clubs and partner referrals
CommunityYouTube community, track days and marque events
Channel StrategyDirect 35 to 45%, content 25 to 35%, partner 15 to 25%, paid 10 to 15%
Strategic PartnershipsSpecialist insurers, finance brokers, inspection providers, logistics partners and owner clubs
